My thoughts. This mascara comes in a recycle type packaging box that most Korean makeup have. On the box itself it has a how to use pictorial with Korean text on it. The mascara tube it self has a paper like material design. As I open it, the mascara looks pretty much the same as any other mascara out there. To turn the mascara angle to 90˚, simply pull out the wand and push against the inside to change the angle. You don't need to use your hand, of course your fingers will cover up with the mascara liquid. The brush has a medium sized brush head with a narrow shape on the front. This makes application on the lower lash and on the corner of the lashes easily. I could say this mascara really thicken my lashes and it is really waterproof. You will need to use a makeup remover to removes this. So far I really like this mascara, I love how it lengthens and volumize my lashes, the 90˚ concept is brilliant too, the helps to apply a few coats of mascara faster and neater.