These lip product are said to be a cream-to-matte lipstick that promise to give you that hydration without that tacky feeling you usually experience with matte lip products. It claims to be a "Hydrating cream color glides on smooth and sets with a matte finish; vibrant, richly-pigmented hues are designed for long wear; lightweight, non-sticky, non-drying formula; velvety, cushion-like texture keeps lips in comfort all day". I'm always love to try anything that says "liquid lipstick". Pretty much obsessed with it. I got two shades with me which are MAT 8 a red undertone lip color and MAT 10 a true cool tone fuchsia pink color.
Overall & Thoughts. My first thought was, this is not a completely matte lip product. As I glide it on my lips, it does feels glossy but not that sticky glossy which is good and I find comfortable. Feels more like a gel than a gloss. For me it is like a more pigmented version of the Maybelline Lip Polish. The packaging are similar only that this Velvet Matte version have a black cap instead. The applicator also looks the same. The pigmentation is very good, on my lip swatch, on each side of my lips are completely just one application. I could not say that it settle into matte after a few minutes, still look the same as I first apply it but on the other good point of this lip, it is very hydrating. Bare in mind they do not look matte but they look pretty good on the lip as a hydrating pigmented liquid lipstick. There is no weird scent to it. I think why it is called Velvet matte is is because it does not really give you that kinda "fuller lips" , this does settle into your fine lines a bit for that "matte effect" but definitely their formula really want to give you that hydration and avoiding discomfort while wearing it, like most matte lipstick are pretty tacky after a few hours. But still I don;t find this a completely matte lip product. More like a liquid lip color.
Available at any participating pharmacies nationwide such as Watson, Guardian and many more. Retails for RM32.90 each . More info here.